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لإضافة محتوى، انقر فوق الرابط أعلاه 'تحرير نص الدورة'
This course enhances students' understanding of how internal and external factors impact strategic management. Students will analyze key management concepts, theories, and practices, incorporating ethical principles, integrity, and sustainability into decision-making. They will develop strategies that create long-term value, using problem-solving skills to address challenges ethically and sustainably. The course covers the formulation of alternative strategies to maximize organizational benefits while upholding ethical standards, sustainability, and responsible leadership. Students will also learn contemporary managerial tools to create competitive advantages and adapt to global markets. Additionally, the course highlights the strategic influence of environments, preparing students to make informed decisions in a complex, interconnected business world.
This course focuses on the strategic application of technology in e-commerce, providing students with a deep understanding of the tools, systems, and infrastructures that power online businesses. Students will analyze technological trends, evaluate their impact on e-commerce platforms, and develop scalable and secure e-commerce solutions. The course emphasizes real-world applications, enabling students to integrate emerging technologies to improve efficiency, security, and customer engagement in e-commerce ecosystems.
This course provides postgraduate students with a comprehensive understanding of research methodologies and their application in business research. It covers the entire research process, from identifying research problems to designing and conducting studies, analyzing data, and presenting findings. Emphasis is placed on both qualitative and quantitative research methods, as well as mixed-methods approaches. Students will gain practical skills in using relevant software for data analysis and will be guided in developing their own research proposals.
This course aims to provide students with a basic understanding of financial management principles that are used by financial managers in business decision making. Topics covered include the introduction to financial management, ratio analysis, financial planning, time value of money, asset valuation, and risk and return. In addition, this course also introduces students to project appraisal, capital structure, and cost of capital, dividend policy and working capital management.
